Avalanche Parent Ava Labs To Launch First Web3 Game In 2023

On Thursday, October 27, Ava Labs established a strategic relationship with BLRD, a subsidiary of the Japanese gaming house, with the aim of releasing the first Web3 game in 2023.

GREE has taken an active role in both the gaming Subnets and the Avalanche main network. It also manages a large number of Avalanche validator nodes. Additionally, GREE holds Avalanche’s native token AVAX. For any public traded company in Japan, this is a significant milestone

Popular games have been released by BLRD for many years on the market. Additionally, it has collaborated with other renowned gaming businesses like Square Enix, Sega, Konami, and Bandai Namco. BLRD has created popular games like Naruto and the mobile edition of Final Fantasy based on well-known Japanese animes.

After a decade of producing highly engaging Web2 games, BLRD is now entering the Web3 arena. Its recent collaboration with Ava Labs will accelerate BLRD's growth into the blockchain gaming market. Technical, commercial, marketing, and ecosystem assistance will be provided by the Avalanche network to BLRD. Director at BLRD, Eiji Araki, stated:

“I’m excited by the potential of the Avalanche network and its ecosystem. We will deliver a brand new game which will be enjoyed by players for long years as we have done in web2 games.”

Collaborating With Ava Labs on New Projects

BLRD will collaborate with Ava Labs and the Avalanche Foundation on a number of projects in addition to creating and distributing games on Avalanche. This includes cooperative investment in the Avalanche Fund with Blizzard. Ed Chang, the head of gaming at Ava Labs, spoke on the subject:

“GREE has a decade-plus track record of making games that players love with timeless IP. We’re thrilled that they’ll be building on the gaming chain, Avalanche, and partnering to make its future even brighter. Ava Labs has all the tools to help GREE grow into a Web3 gaming powerhouse.

Ethereum’s Layer-1 competitor Avalanche has become home to several decentralized applications. It ranked among the top ten cryptocurrencies by market cap and was one of the best performers during the 2021 bull run.