Binance Labs Invests $4M In Ultimate Champions To Promote Web3 Gaming



Nov 17, 20222 min read

Binance Labs Invests $4M In Ultimate Champions To Promote Web3 Gaming

Ultimate Champions is a Web3 platform for sports games that will be created on the BNB Chain. Binance Labs, the company's venture capital and business accelerator, invested $4 million in it. The funding will be used by Ultimate Champions to improve  its games, expand its community, and work with other sports partnerships.

The Binance Fan Token Platform will eventually get Ultimate Champions, allowing users to enhance their fan engagement and experience. The next year, fantasy basketball will be included as part of an exclusive relationship between Ultimate Champions and EuroLeague, the biggest professional basketball management organization in Europe.

Yi He, Co-Founder of Binance and Head of Binance Labs, said:

“The world of Web3 gaming is expanding and Binance Labs is looking for Web3 gaming projects that have missions of providing real entertainment to the users rather than the ones focusing on giving out more opportunities to ‘earn’.”

The Ultimate Champions platform, which was first focused on football when it was released in April 2022, included improved gameplay and a simple user experience, with each participant assuming the role of a sports club manager. Over 45 football clubs from nine different European divisions have partnered with the team, including Arsenal F.C., VfL Wolfsburg, Stade de Reims, and others. Every game is synchronized to coincide with calendars for actual athletic events, and each athlete's actual performance will be converted into a virtual score.

Charlie Guillemot, Co-Founder of Ultimate Champions, said:

Ultimate Champions’ ambition is to bring Web3 sports gaming to a wider audience with a fun, accessible, and free-to-play experience. We are extremely happy to innovate and expand the Web3 sports gaming ecosystem with Binance Labs. Also, we believe that BNB Chain can be the robust platform on which our game can flourish.

About Ultimate Champions

In Ultimate Champions, they crafted an innovative experience where players can leverage their football knowledge to build the best possible team every week in order to earn rewards that hold long-term value in their open economy: Cards (NFTs) and Tokens.

They want to build a fantasy sports platform for a mainstream audience and leverage their free-to-play expertise to make a fun game that is very accessible and easy to onboard on. Their ambition is to bring play-to-earn games to the masses.

ABOUT GAMEFI.ORG is a one-stop destination for web3 gaming. We aim to build digital communities and manage virtual economies for mainstream adoption. offers a suite of solutions covering the entire games and gamified projects' lifecycle, following a vision of one digital platform, and one virtual identity requiring zero blockchain knowledge. Visit for more information.

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