Porsche Unveils Entry Into Virtual Worlds With Its First NFT Collection

Porsche, a German luxury automobile manufacturer, has indicated that after announcing a future NFT initiative that will feature 7,500 customized tokenized vehicles, it will be dramatically stepping up its Web3 activities.

Porsche said on Nov. 29 that the NFTs will go on sale in January and would allow owners to alter numerous elements of the car's performance and look.

Patrick Vogel, a designer and 3D artist, is creating the actual NFT art, with each piece based around the iconic Porsche 911 model.

Notably, these virtual assets will be developed in  Epic Games’ Unreal Engine 5, which indicates that game integrations are in the works.

On November 30, the business provided a sneak preview of the project during the Art Basel convention in Miami. The company stated that owners will be able to utilize the vehicles in the "virtual world," which is most likely a form of Metaverse, though no specifics have been provided.

In a broader sense, Porsche hinted that it intended to greatly increase its exposure to Web3 going forward, saying that:

“Digital art is just one aspect of Porsche’s Web3 strategy. The sports car manufacturer is working to integrate the potential of blockchain technology into existing and future processes and solutions.”

Porsche previously participated in the launch of NFT collectibles with a soccer theme in June 2021 as part of a project called Fanzone, but it now seems to be taking the tokenization of its vehicles more seriously.

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